Since convenience stores are increasingly adding concepts that shift from grab-and-go to stay-a-while it becomes increasingly important to create the right atmosphere and attract attention to specific products and store areas.
Creating the right atmosphere is especially important for Petrol Station C-stores, e.g. to seduce your customer who just filled his tank with gasoline to sit down for a freshly made healthy sandwich. After all, the environment of a gasoline pump is (and should be!) very different from an environment where people sit down with a fresh cup of coffee and a healthy sandwich.